Ensuring efficiency and accuracy in global operations for a sales, marketing and distribution-coordination centre
Background Challenge
Integrated Production Hub: Operating Asia’s largest integrated Methyl Methacrylate Monomer (MMA) and Polymethyl Methacrylate (PMMA) plants in Singapore, customer required efficient supply chain coordination to meet global demand.
Operational Visibility Challenges: Needed real-time tracking and exceptions management to enhance monitoring of goods movement and better manage unexpected situations.
Solution
Control Tower Operations: Established a centralized Control Tower in Singapore in 2011 for real-time supply chain monitoring, goods movement tracking and exceptions management.
Automated Reporting: Integrated with customer’s ERP system to automate reporting, improving accuracy and enabling easy monitoring through a customized dashboard.
Continuous Improvement Initiatives: Introduced visual aids in October 2024 with key data parameters for the operations team to track vessel progress and reduce roll-overs.
Results
Streamlined Operations: Efficiently managed complex shipment types, including COC, MSP, and EPDM operations across multiple locations like Kaohsiung, Port Klang, and KSA.
Improved Accuracy and Timeliness: Enhanced report generation through automation, enabling better decision-making and operational visibility.
Reduced Vessel Roll-Overs: The 2024 visual aid initiative improved tracking, reducing delays and ensuring timely delivery.